George Foreman - Creative Campaign
The George Foreman Grill makes cooking meat a quick and easy process - so it's perfect for people who really, really love meat.
Daydreamed about bacon with Kate Ursu (CW).
To prove how much we love meat, we'll chase the Oscar Mayer Weinermobile across the country. We'll host cookouts for Meat Huggers everywhere and promote the Meat Retreat via Twitter interactions and earned media.
out of home
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If you love meat enough to swipe "yes" to an Angus steak, you deserve to be rewarded.
repackaging + Point of Purchase
We'll be moving to the section of the grocery store where Meat Huggers love to wander.