When kickstands on dockless scooters go up, common sense goes out the window. They cut off pedestrians, clutter sidewalks and generally have no regard for the rules of the road (or common decency).

So when Lyft launched their scooters at SXSW, they wanted to make the dos and don’ts of scooting clear — and hopefully keep them from being banned by some local governments.

We created the Guide to Good Scootiquette: the ultimate handbook on how to avoid being an asshole on a scooter.

The campaign helped Lyft receive more licenses to put scooters in cities across the country, and gave us an excuse to make a sticker of a pigeon wearing sunglasses carrying a meatball sub.

Best In Show - Design (Austin ADDYs)

Gold - Book Design (National ADDYs)

Silver - Geurilla Marketing and Illustration Series (National ADDYs)

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