period.org | SOCIAL IMPACT CAMPAIGN

Film, Social Out of Home, Activation

Have you ever thought, “Santa’s cool and all, but just I wish he had a bit more feminine rage and a passion for eradicating period poverty?” So glad you mentioned it.

Meet Crampus. Her mission? To make sure menstruating people everywhere got what they needed throughout the holiday season (and all year long) by driving donations to PERIOD.org

rECOGNITION

*Full campaign results coming soon

ADWEEK

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activation

We enlisted PERIOD.org chapters across North America to Deck The Stalls with donated period products in public restrooms.

THE TEAM

Creative Director, Art Director: Erin Stevens

Creative Director, Copywriter: Heather Apple

Senior Art Director: Sarah Wallace Carr

Copywriter: Michael Porfirio

CCO: Jill Applebaum

Executive Producer: Marc Milliard

Agency: Public Inc