HOMETAP | IT’S YOUR HOME, TAP INTO IT.

Hometap is a fintech company that gives access to cash in exchange for home equity. But people simply didn’t trust the idea of cash today in exchange for a share of their home’s future value. Our mission was to earn that trust and show that accessing equity isn’t the risky decision – leaving it unused is.

We thought up a simple visual device to literally see life through the eyes of a homeowner: via a first-person perspective, this work traverses the ups and downs of a family using old photographs to reveal how Hometap helped them through it all.

THE TEAM

Associate Creative Director: Sarah Wallace Carr

Senior Copywriter: Ben Englander

Creative Director: Justin Bajan

Producer: Nicole Hollis-Vitale

Brand Director: Kate Luxton

Director: Ben Strang

Production: Spang TV

Agency: Familiar Creatures